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X5 Retail chooses NCR SelfServ Checkouts to drive greater efficiency and enhance customer service

RBR Staff Writer Published 30 October 2014

NCR Corporation (NCR), the global leader in consumer transaction technologies, announced today that X5 Retail Group, one of the leading retail companies in Russia, is improving customer service and the overall brand experience by deploying NCR SelfServ™ Checkouts at its stores in Moscow, Ekaterinburg and St Petersburg.

The project, which started at the end of 2013 with the installation of NCR solutions at the Perekrestok supermarket and Karusel hypermarket in Moscow, provides shoppers the choice to scan, bag and pay for goods themselves. It helps X5 reduce queues and save customer's time. As a result, X5 will increase consumer traffic and sales at existing stores. The NCR solution increases the throughput at the checkout and frees X5 staff to provide more value-add and customer focused activities. This includes finding merchandise, consulting on purchasing decisions and improving the availability of products in the store.

Today, more than 4,000 customers per day visit the Perekrestok store and over 7,000 per day at the Karusel hypermarket.

"We want to be an effective retailer and for this cutting edge technologies are necessary for us," said Olga Karaeva at X5. "As part of our store effectiveness program we looked at many different options. We believe that technology, such as NCR SelfServ Checkouts, will improve the profitability of our business while also addressing the shortage of cashiers in Russia. We chose to work with NCR as it is a leader in innovative technologies for self-checkouts."

NCR is a one-stop-shop for retail and led consultancy and installation of the self-checkout solutions as well as helping to configure units and train staff to drive high usage rates. The realization of the whole project including integration and installation was carried out in less than two months.

"Today's shoppers are looking for ways that retailers and the technology they deploy can make their lives easier, as time and good service becomes more valuable," says Andriy Pinkevych, Area Industry Leader for Retail at NCR Russia. "By systematically applying our experience of diverse retail formats, as well as cultural nuances, we were able to significantly reduce the learning phase. Together with X5, we carried out this project in record time."

NCR SelfServ Checkout solutions handled more than seven billion shopping transactions last year in the grocery, do-it-yourself, general merchandise and health and beauty retail sub-sectors

Source: Company Press Release