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Starbucks to offer sealand products at 400 locations

RBR Staff Writer Published 12 February 2014

Sealand Natural Resources, a new product development company, which manufactures, markets and sells functional beverages (Sealand BIRK), today announced a new distribution agreement with Starbucks Corporation and Shinsegae Corporation of Korea.

Lars Poulsen, Chief Executive Officer of Sealand Natural Resources Inc., commented, "An exclusive contract was finalized between Sealand Natural Resources Inc., Starbucks Corporation and Shinsegae Corporation, Korea's first and largest department store. Sealand Natural Resources Products, namely Sealand BIRK, a natural, organic birch tree beverage will be sold in Korea as Sealand BIRK under the Starbucks label, at Starbucks' approximately 400 Korea locations.

"Our agent in Korea, Mr. Jason Kim, with beverage distribution to over 800 stores throughout Korea, worked alongside our Sealand team during the execution of this exclusive agreement with Starbucks and Shinsegae Corporation, which has produced a fantastic result." CEO Lars Poulsen continued, "We are very optimistic about the possibility of capitalizing on this relationship with Starbucks Corporation, not only for the vast network of international distribution possibilities but also because they have revolutionized the market with regard to premium beverages and we are proud to be associated with their name."

Source: Company Press Release