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Starbucks collaborates with Google to enhance in-store experience

RBR Staff Writer Published 01 August 2013

Starbucks, an American coffee retailer, has collaborated with software giant Google to provide next-generation Wi-Fi services across its retail network in the US in a bid to enhance its in-store experience.

The coffee chain is undertaking an 18-month refurbishment program, during which Level 3 Communications, a telecommunications company, will transform store network and upgrade existing Wi-Fi devices at more than 7,000 Starbucks outlets across the US.

Starbucks chief digital officer Adam Brotman said that the collaboration is aimed at providing faster web access for its customers irrespective of what they are browsing and their devices.

"Our goal is to continue to provide our customers with the best in-store experience possible, and we are excited to offer these kinds of unparalleled experiences at a broad scale," added Brotman.

Google Access general manager Kevin Lo noted: "We hope that speedier Internet will make the time customers spend at Starbucks even more enjoyable and productive."

Besides providing Wi-Fi services, Google will also co-develop the next-generation Starbucks Digital Network.