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SPAR International expands its presence in Indonesia

RBR Staff Writer Published 05 March 2015

SPAR International has expanded into Indonesia, with the launch of three new stores in Jakarta, under a partnership with PT. Ramayana Lestari Sentosa Tbk (Ramayana).


Ramayana operates 116 retail stores throughout Indonesia trading under the Ramayana, Robinson and Cahaya retail brand names.

The partnership forms a part of SPAR's ongoing expansion into Asian markets. It plans to open 15 stores in Indonesia by the end of this year.

The companies have invested around €1m in the renovation and relaunch of the three stores in Bogor, Cibitung and Cibubur.

The stores have been upgraded and modernised in line with SPAR's retail concept. This includes the introduction of large fresh sections including in store bakery, fresh fish, hot foods to go, or to eat in, combined with a special emphasis on the family offering.

SPAR international retail director Tobias Wasmuht said: "Our continued, high performing partnership with Ramayana in Indonesia is consistent with SPAR International's strategic focus on partnering with leading local and regional chains in growth markets in Asia.

"The opening of the three new stores today is evidence of the significant progress already made in the short period of our partnership with Ramayana and introduces a new level of retailing excellence to the Indonesian marketplace. Today's developments will act as a strong foundation to develop our strategy and build our presence further in the Indonesian market."

The partnership anticipates a 30% increase in retail turnover as a direct result of the store conversations to SPAR.

Image: SPAR International expands into Indonesia with the launch of three new stores. Photo: courtesy of SPAR International.