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Rocky Mountain’s U-Swirl triples store base

RBR Staff Writer Published 21 January 2014

Rocky Mountain Chocolate Factory, an international franchisor of gourmet retail chocolate stores, and its subsidiary U-Swirl announced that U-SWIRL International, which operates and franchises self-serve frozen yogurt cafés, has acquired the business assets of two operators and franchisors of self-serve frozen yogurt cafés.

On a combined basis, CherryBerry Enterprises, and Yogli Mogli, franchise and/or operate 182 self-serve frozen yogurt cafés, which are located in 27 states and three foreign countries.

Rocky Mountain Chocolate Factory chief operating officer Bryan Merryman said the self-serve frozen yogurt market is extremely fragmented, and the company believe successful consolidators will dominate the industry within a few years.

"With over three decades of successful franchising experience, we believe the self-serve frozen yogurt industry offers the potential for above-average investment returns, and our investment in U-Swirl is predicated upon working closely with management to identify attractive growth opportunities that are compatible with the geographical and operational requirements for long-term success."

With this acquisition, U-Swirl's store base will be increased by over 200%, to a total of 267 self-serve frozen yogurt cafés in 35 states and three foreign countries.

CherryBerry Enterprises, franchises and operates 156 self-serve frozen yogurt cafés in 25 states, Canada, Pakistan, and Turkey, with many new locations in development.

Headquartered in Atlanta, Georgia, Yogli Mogli franchises 22 self-serve frozen yogurt cafés and operates four company-owned cafés.