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Rita's Italian Ice signs major franchise deal to open 70 outlets in US

RBR Staff Writer Published 05 February 2014

Rita's Italian Ice has awarded the brand’s largest area franchise development agreement to Rita's GP, a business unit of a business development group based in Old Town San Diego, US.

Rita's GP is planning to open more than 70 Rita's stores in San Diego, Riverside and San Bernardino Counties, with over 30 stores to be opened in San Diego County alone over the next five years.

The first store under the deal will be opened in Chula Vista at Bonita Point Plaza in March 2014, followed by store openings in Santee, Escondido, Rancho Penasquitos, Vista, Oceanside, Scripps Ranch and San Marcos.

The new outlet openings are expected to create more than 400 jobs for locals.

Rita's Franchise Company chief executive officer Jeff Moody said, "They are building a world class company and as such have brought in industry veteran Kurt Kuyper as Director of Operations. Kurt will lead the team as they accelerate Rita's growth throughout San Diego, Riverside and San Bernardino Counties in California."

Headquartered in Trevose, Pennsylvania, Rita's Franchise offers a variety of 'Cool Treats'including its famous Italian Ice, made fresh daily with real fruit, available in over 65 flavors, including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO, layered Gelati as well as its signature Misto and Blendini creations.

Presently, Rita's Franchise operates over 600 stores.