Murray's Cheese opens 350th store location in Bloomington, Indiana
Murray's Cheese has inaugurated its 350th store in Bloomington, Indiana, through its partnership with the Kroger family of stores.
New York's most iconic cheese shop, opened in 1940, delivers the finest selection of cheese, meat and specialty food items to Kroger, which includes Fred Meyer, King Soopers, Ralph's and QFC locations in more than 30 states.
Murray's owner and president Rob Kaufelt said: "This is an exciting milestone for Murray's and the specialty cheese industry.
"In 2008, we pioneered a store-within-a-store concept at a handful of Kroger stores. Between 2008 and 2012, we opened 38 stores, and in 2016 we opened nearly 100.This partnership has exceeded our wildest expectations!"
Kroger merchandising senior vice president said: "Our customers are excited about the opportunity to buy the unique offerings of Murray's Cheese right in our store.
"We continue to see high demand and great buzz in new communities as the shops come to town."
Murray's Cheese shops in Kroger stores replicate the same experience customers enjoy at its Greenwich Village flagship store. Each carries hundreds of cheeses, charcuterie, olives, crackers and specialty food items from all over the world.
Murray's is deeply involved with product selection, staff training & development, merchandising and promotions. Murray's staff has trained thousands of Cheese Mongers and Certified Cheese Professionals throughout its relationship with Kroger.
Source: Company Press Release