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McDonald's to open 300 outlets in Chinese Mainland

RBR Staff Writer Published 18 February 2014

American fast-food chain McDonald's has outlined plans to open 300 new outlets in the Chinese mainland this year.

Mcdonalds

This development is part of the retailer's strategy to expand its global footprint.

As part of the plan, the restaurant operator began franchise operation in first-tier Chinese cities including Shanghai and Shenzhen, reports Menafn.com.

McDonald's has commenced traditional franchise business in Shanghai and Shenzhen from 10 December 2013. The company believes the franchise developmental business to become a driver to fast growth in this market, too.

In addition, the chain is looking to expand through three business modes, namely direct-run stores, traditional franchise stores, and developmental franchise stores.

Headquartered in the US, the restaurant operator is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit.

Image: McDonald's branch in Beirut Central District. Photo: Courtesy of Joy Rahman.