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McDonald's global comparable sales rose in November

RBR Staff Writer Published 10 December 2013

Fast food giant McDonald's reported 0.5% rise in global comparable sales for the month of November, as against an increase of 2.4% in the same month a year ago.

McDonald's

In November, US comparable sales decreased 0.8%. November's performance was supported by breakfast, chicken menu choices and expanded value offerings while ongoing competitive activity and relatively flat industry traffic trends negatively impacted performance.

In Europe, November's comparable sales increased 1.9% as positive performance in the UK, France and Russia was offset to a certain extent by negative results in Germany.

Comparable sales in Asia/Pacific, Middle East and Africa (APMEA) declined 2.3% in November, due primarily to negative results in Japan.

To enhance future performance, APMEA is pursuing customer-focused initiatives that broaden accessibility and enhance value across all dayparts, the company said.

McDonald's president and chief executive officer Don Thompson said, "As consumer expectations and the marketplace continue to evolve, we are making investments in our menu, restaurants and service to strengthen our connection with customers and build our business for long-term profitable growth."

McDonald's is the world's leading global foodservice retailer with approximately 35,000 outlets serving more than 69 million customers in over 100 countries each day.


Image: McDonald's branch in Beirut Central DistrictPhoto: Courtesy of Joy Rahman.