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Maxxium Travel Retail launches malt collection in Asia

Published 21 July 2009

Liquor supplier Maxxium Travel Retail has introduced the 1824 Macallan collection of single malt whiskies for its travel-retail markets in Asia.

The vintage 1824 collection, which already has a presence in the American and European markets, was recently launched in Asia. The exclusive collection of single malt whiskies includes four expressions - Select Oak, Whisky Maker’s Edition, Estate Reserve, and 1824 Limited Release- with prices ranging from EUR46 ($65 approx.) to EUR1,450 ($2,060 approx.). The first three brands are available in key duty free locations in the US and Europe, while Select Oak is served on board British Airways, Air Canada, Delta Air Lines, American Airlines, and Continental Airlines. Maxxium Travel Retail said that global travel-retail has become the third-largest market for the brand, in large part due to the success of innovative new products.