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Max's Restaurants to open 12 global outlets

RBR Staff Writer Published 17 July 2013

Max's Restaurant, a Philippines-based restaurant serving fried chicken and Filipino dishes, is gearing up to open around 12 outlets by the end of 2013 as part of plans to expand its brand presence across the globe.

Of the proposed stores, the chain is keen to open four outlets outside the Philippines, one each in Qatar; Kuwait; Alberta, Canada; and Las Vegas, US.

The company will own the Las Vegas outlet, while remaining will be opened through franchise-model.

The remaining six to eight outlets will be located in the country.

Speaking at the Asian Institute of Management Conference Center, Max's Restaurant and Max's Franchising president Robert Trota said that the Las Vegas restaurant is ready to open in the first week of September 2013.

"In Alberta, we're targeting by the end of the year. It really depends on the construction. The restaurant building exists -- it just needs to be renovated to fit Max's standards," added Trota.

Max's will invest about $0.6m to $1.2m on each overseas outlet and PHP12m to PHP18m ($277,023 - $415,535) on each store in the home market.

Trota said the company is also considering expansion to markets much closer to home.

"We're exploring," added Trota.

"Our strategy is TIPS -- Thailand and Taiwan, Indonesia, Philippines and Singapore."