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GCMMF to open 3,000 Amul ice cream parlors in India by 2014-end

RBR Staff Writer Published 26 June 2013

The Gujarat Cooperative Milk Marketing Federation (GCMMF), an India-based milk co-operative operating under the Amul brand, plans to open 3,000 Amul Parlors within the next two years.

During 2012-13, the company added at least three exclusive Amul Parlors every day, taking the total tally of its exclusive stores to 7000.

The extensive expansion is part of the company's plan to achieve annual sales of INR170bn ($2.8bn) during 2013-2014.

GCMMF reported a turnover of INR137.35bn ($2.29bn) in 2012-13, a growth of 18%, compared to INR116.68bn ($1.94bn) in 2011-2012.

The dairy co-operative managed to achieve unprecedented 20% growth in milk procurement during the year 2012-13.

Chairman Vipulbhai Chaudhary stated that growth in milk production was a result of high procurement price paid to farmers, which increased by quantum margin of 63% in the last four years.

"Various Member Unions are expanding their respective processing and manufacturing capacities. Simultaneously, GCMMF is also swiftly expanding and strengthening its four distribution highways to ensure that our products reach our loyal consumers in remotest corners of the country," Chaudhary added.

He emphasized that during 2012-13, Amul expanded its distribution footprint to reach 1200 new geographical markets with addition of 306 new distributors, 65 new Super-stockists and 900 new sub-stockists.

Plan for 2013-14 includes further expanding distribution reach to 700 new markets with addition of more distributors and Super-stockists.

In fact, the organisation plans to add seven new branch offices within the next few months.