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Fractured Prune Doughnuts plans US expansion

Published 13 September 2013

Fractured Prune Doughnuts plans to expand its footprint in the US by opening 50 new franchise stores in the next three years.

The company aims to sign agreements for 50 new stores in the next six months alone. About 20 stores are expected to open in the Baltimore area itself.

CEO Dan Brinton, who bought the company this year from previous owner Sandy Tylor, said that new shops will open by the end of 2013 at the Inner Harbor, and in Towson and Westminster.

The next Fractured Prune will open in St. George, Utah, on 24 September 2013.

Fractured Prune Doughnuts are known for serving hot doughnuts and encourages consumers to choose from 15 different glazes and 15 different toppings.

The shop chain offers a specialty doughnut menu with options including French Toast, Blueberry Hill, and Morning Buzz, to name a few.

Woody Taylor, Utah franchisee for Fractured Prune Doughnuts said, "Fractured Prune capitalizes on the family appeal and affordability of doughnuts, but elevates the individual's experience. It's the perfect combination for consumers and for us as franchisees because the cost of entry is as affordable as the doughnuts."

Fractured Prune Doughnuts operates 13 locations in Maryland, including Ocean City, Parkville, Halethorpe, Frederick and Salisbury, and in Delaware, New Jersey and Pennsylvania.

More stores are planned for New York City, Philadelphia, northern New Jersey, Arizona, California, Florida, Nebraska, Nevada, Idaho, Ohio, South Carolina, Tennessee and Texas, Brinton added.