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Dunkin’ Brands to have 150 Baskin-Robbins in Germany

RBR Staff Writer Published 02 August 2013

Dunkin’ Brands Group, an American doughnut company, is gearing up to expand its ice-cream chain Baskin-Robbins in Germany with plans to have a total of 150 outlets over the next five years.

The chain, which currently operates 35 Baskin-Robbins outlets, plans to open 115 stores under its five-year expansion strategy from Munich to Hamburg.

Dunkin' Brands recently opened a store in Frankfurt and plans to have 15 stores in and around Frankfurt.

Another 50 stores are also being considered across Hanover, Stuttgart, Munich and Nuremberg in 2013.

Dunkin' Brands chief executive officer Nigel Travis told Bloomberg that Germany is a potential market for coffee and bakery businesses and excited about Europe.

"It's the perfect time to get in here because after the recession, real estate is a bit easier to find than it has been," Travis explained.

The company is also seeking expansion in France and the UK, claiming that Europe is recovering from the recession.

The doughnut company will commence franchisee selection, with focus concentrated on Berlin, Hamburg, Stuttgart and Munich.