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Domino's Pizza unveils latest ordering app innovation using Ford SYNC AppLink system

RBR Staff Writer Published 08 January 2014

Domino's Pizza (DPZ) and Ford Motor Company not only share the same backyard in the Detroit area, but also a belief in the importance of technology innovation.

On Wednesday, Jan. 8, at the 2014 International Consumer Electronics Show (CES) in Las Vegas, the recognized world leader in pizza delivery and the second-largest U.S.-based automaker will unveil the latest in innovation and convenience when it comes to ordering Domino's.

Beginning in mid-2014, Domino's customers who have a Pizza Profile on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved 'Easy Order' in just a few simple, voice-activated steps.

"This is, no question, one of the coolest in a long list of recent technology innovations for Domino's," said Patrick Doyle, Domino's Pizza president and CEO. "To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better."

Domino's customers can save their favorite pizza and menu item combination, address and payment information using the Easy Order function at www.dominos.com or on their mobile app. The order can then be placed through the mobile app using simple voice commands provided by the SYNC system.

"We're thrilled to add Domino's to the ever-expanding lineup of mobile apps Ford drivers can use hands-free," said Julius Marchwicki, global product manager for Ford SYNC AppLink. "Americans love pizza, and now they can have one ready for carryout or delivery when they are on their way home or heading to a gathering with friends."

The industry-leading AppLink feature enables drivers to control selected apps on connected smartphones and tablets using the SYNC voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.

SYNC AppLink is available on more than 1 million Ford vehicles including Fiesta, Mustang, Edge, Explorer, Flex, Expedition, Transit Connect, Fusion, Taurus, F-150, Super Duty, Focus, E-Series and C-MAX hybrids.

"We will continue to come up with every way possible to conveniently order from Domino's, and use technology to offer the best customer experience possible," said Doyle. "This is just the latest step, and we are very excited to roll this out later this year."



Source: Company Press Release