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DIXY Partners, Revionics sign agreement for price optimization solution

Published 18 December 2013

Russian national retail operator DIXY Partners has entered into a multi-year agreement with Revionics, Inc., a provider of end-to-end merchandise optimization solutions, to incorporate Revionics Price Optimization solution at DIXY Neighborhood Stores.

DIXY Neighborhood Stores was looking for a more shopper-centric, data-driven approach to its price management process.

Revionics' solution would be incorporated at 1,580 retail stores of DIXY.

DIXY Retail Group marketing director Danny Perekalsky said, "As the third largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics' unique price recommendation transparency and user friendly interface will speed adoption and value."

The solution will enable DIXY Partners to achieve optimal competitive advantage for each retail store by ensuring that merchandise is at the right price; predict and drive shopper demand and behavior, resulting in improved performance; and increase merchant efficiencies and provide a consistent customer experience through automation

DIXY operates 1,694 stores, including 1,580 DIXY neighborhood stores, 82 Victoria stores, 1 CASH store, and 31 compact hypermarkets MegaMart and MiniMart.

The company operates in Central, Northwest and Urals federal districts of Russia, and in Kaliningrad region.