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Capriotti's opens second shop in Michigan

RBR Staff Writer Published 02 May 2016

Capriotti's Sandwich Shop opened its second Detroit-area location in the city of Royal Oak on April 26. Capriotti's will be giving the first 100 guests in line free 9" Bobbie sandwiches for a year during the grand opening celebration on April 30.

The Royal Oak location will be the fifth Capriotti's location for franchisee Richard Smith. He was familiarized with the concept by a close friend and was captivated by its premium product and fresh ingredients. After leaving his long-time career in insurance sales, he acquired three existing Capriotti's restaurants in Wisconsin. In February he brought the concept to the state of Michigan by opening a restaurant in Detroit's Troy neighborhood.

With more than 100 locations across the United States, Capriotti's is committed to creating mouthwatering, homemade subs and sandwiches made with the freshest ingredients for an unsurpassed taste. Capriotti's continues its 40-year nightly tradition of slow-roasting whole turkeys in-house and hand shredding them every morning to feature in a variety of their fan-favorite subs. Their award-winning sandwiches include the shop's acclaimed best-seller, The Bobbie, made with homemade turkey, cranberry sauce, stuffing and a touch of mayo on a freshly-made roll and the Capastrami, made with hot pastrami, Swiss cheese, Russian dressing and cole slaw. The concept also features a wide array of salads and delicious vegetarian subs like the Veggie Cole, made with hot vegetarian turkey, provolone cheese, cole slaw and mayo topped with Russian dressing.

"Opening our second Capriotti's restaurant in the Detroit-area within 2 months of the first is proof of the increasing popularity of the concept," said Ashley Morris, CEO of Capriotti's. "Richard operates his existing restaurants seamlessly and we look forward to his continued success in Royal Oak."

Source: Company Press Release