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Campbell Soup divests European simple meals business for €400m

RBR Staff Writer Published 29 October 2013

Campbell Soup Company, a manufacturer and marketer of foods and simple meals, has sold its European simple meals business to CVC Capital Partners (CVC), a global private equity firm, for €400m.

Earlier this month, Campbell had signed a definitive agreement for the sale of its national brands of soups, sauces and simple meals, including Liebig and Royco in France, Erasco in Germany, Blå Band in Sweden, and Devos Lemmens and Royco in Belgium.

The transaction also includes sale of four plants in Puurs, Belgium; Le Pontet, France; Lubeck, Germany; and Karpalund, Sweden.

The company noted that the agreement excludes the recently-acquired Kelsen Group, which will continue its operations in Denmark and the export of its products to countries in Europe and throughout the world.

Campbell will continue to export Pepperidge Farm products throughout Europe and Campbell's products in the UK, Middle East and Africa.

Founded in 1869, the company has a portfolio of major brands, including 'Campbell's,' 'Pepperidge Farm,' 'Arnott's,' 'V8,' 'Bolthouse Farms,' 'Plum Organics' and 'Kjeldsens.'